With a passion for travel’s power to change the world for the better, Bruce has become a global leader on social entrepreneurship, leadership, immersive travel and innovation.

At the age of 22, following a backpacking trip to Asia and with two maxed-out credit cards, he started G Adventures, a small-group adventure operator that gave travellers the opportunity to foster meaningful connections with local communities in the countries they visited.

Fast forward 28 years and G Adventures is the world’s largest small-group adventure travel company, with 28 offices worldwide offering more than 700 tours on all seven continents.

In 2003 he founded non-profit The Planeterra Foundation to support vulnerable and under-served communities around the world.

G Adventures has been named one of the 50 Best Managed Companies for more than 10 years and has been recognised as a “best place to work” in Canada, the UK, the US and Australia.